Challenge: UCLA Football needed a social-first content strategy that could balance real-time coverage, recruiting content, player storytelling, and major program announcements while keeping the program culturally relevant and engaging year-round.

Solution: Led content strategy and day-to-day social media operations across Instagram, TikTok, Facebook, and Twitter/X, transforming game days, recruiting milestones, and major program initiatives into engaging, platform-native content. From real-time coverage and behind-the-scenes storytelling to marquee campaigns like the Jordan Brand uniform reveal, I developed content that expanded the program's reach and strengthened fan engagement across all platforms.

Results:

• Grew Instagram from 95K → 142K followers (+49.5%)

  • Created multiple viral videos reaching 932K+, 439K+, 356K+, 366K+, and 168K+ views.

• Grew Twitter/X from 79K → 122K followers (+54.4%)

• Launched UCLA Football's official TikTok account and grew it to 20K+ followers in 6 months.

  • Produced short-form video content generating 1.45M+ views across 16 videos.

  • Averaged 90K+views per video.

• Helped establish UCLA as one of the most engaged brands in college football.