Hi! I’m a Social Media Manager with 7+ years of experience creating audience-first content for brands across sports, tech, and entertainment.

Employee Advocacy

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Social Media Strategy

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Audience Growth

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Adobe Photoshop

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Short-Form Video

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Trend Monitoring

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Reporting & Insights

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Adobe Premiere Pro

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CapCut

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Employee Advocacy · Social Media Strategy · Audience Growth · Adobe Photoshop · Short-Form Video · Trend Monitoring · Reporting & Insights · Adobe Premiere Pro · CapCut ·

My Work
Resumé

Areas of Expertise

    • Cross-platform strategy (LinkedIn, Instagram, TikTok, X)

    • Employee advocacy

    • Content planning, scheduling, and publishing

    • Audience growth and community management

    • Campaign development and rollout

    • Analytics & performance reporting

    • Social-first creative

    • Brand-aligned visual content for digital channels

    • Visual storytelling

    • Content strategy and ideation

    • Short-form video production

    • UGC campaigns

    • Creator partnerships

    • Brand Storytelling

Person in a black cap and red vest pulling a golf bag into an elevator. Text overlay says, "2024 T-Mobile Match Play got the whole office like:".
Seahawks football player standing on the field with arms outstretched, wearing a dark blue uniform, helmet, and gloves, with a crowd of spectators in the background.
Celebration poster featuring WNBA players Allisha Gray, Rhyne Howard, Te-Hina Paopao, Naz Hillmon, and Jordin Canada, with text reading "Happy 404 Day, Atlanta" and the ATL and WNBA logos.
Screenshot of a digital device screen showing icons of Adobe apps, with Adobe Express app being selected, and a caption about Adobe Express.

About Me

Hi! I'm Andrew, a first-generation Korean immigrant from Seattle, Washington, currently based in New York City.

I've always been drawn to storytelling, internet culture, and the communities that form around shared interests online. What started as a personal curiosity eventually became a career in social media.

Today, I enjoy helping brands find authentic ways to connect with their audiences through content, creativity, and strategy. I'm constantly inspired by how quickly the digital landscape evolves and the opportunity to learn something new with every project.

A black and white photo of a man standing in profile on the beach, facing left, with a calm sea in the background.

My Journey in Social

Pink background with a large white letter 'E' centered in the image.
Blue background with white cursive text that appears to spell out 'hello'.
Close-up of a person holding a professional camera, ready to take a photograph.

Social Media Manager

Director of New Media

Social Designer

T-Mobile
2022 - Present

UCLA Football
2019 - 2022

Seattle Seahawks
2022 - Present